If your visitors do not have an easy and pleasant experience, they will not be compelled to stick around. Website users may be judging your services based on the quality of your website, because 75{e5a6004cb52e1dc41cb4384d961733b9ab6bded0665d522fd3613416a972bf79} of consumers admit to making their decision based off of a website. Consider these 7 ways to improve your website’s user experience for all of your visitors.
Make it Mobile Friendly
Mobile-friendly website pages are becoming the default norm instead of an add-on design. Making your pages mobile-friendly is a smart move, since more and more individuals will use their phones to investigate your private practice’s website. Google’s recent efforts to go to mobile-only indexing provide one more reason to optimize your website for mobile users.
Allow Access to All
A quality website for a private practice should be accessible to everyone, including vision impaired, disabled or elderly users. These are actually considered legal requirements in many cases under the law. Create easy access for these individuals by considering these steps:
Use bold, readable headings
- Add captions to all video elements
- Insert alt text, giving the message of images to the user
- Use skip navigation, so screen users can navigate your website easily
- Include descriptions within links
Structure a Quality Website Strategically
View your website pages from the perspective of potential visitors. Is information easy to find? Is it easy to get back to the home page? Is there a handy search box placed in an obvious location? Creating a compelling landing page is a great start, and leads visitors easily from there.
Create Readable Content
Since the average consumer skims content before reading everything, the material on your pages should accommodate this. Adding visual elements, bulleted lists and lots of white space make your website more engaging and scanning more effortless. Avoid common design mistakes and focus on making everything easy for the user.
Stay Updated
Providing lots of quality content is a must on a quality website for a private practice, and it is also critical to keep this stash of content updated and relevant. Conduct a content audit to determine if your links need fixing, if there are content gaps, or if content is duplicated or obsolete. Adding fresh material takes time, but it is a key step for any private practice that desires a quality website. Here are some tips for staying updated with relevant content for visitors:
- Polish up old content by rewriting it
- Harvest content ideas from typical client questions, or from your FAQ page
- Hire a content writing company
Speed Up Loading
Nothing causes users to exit faster than a slow-loading website. If yours takes too long, be sure that visitors will just proceed to a faster website that belongs to a competitor. Speed up your site so it loads within 4-6 seconds. Sometimes website plugins, widgets or bulky themes can bog down a site, so try to limit these. You can check your loading speed with several free online tools.
Make Forms Usable
The contact forms on your website are crucial, and they allow users to interact with the site. They also connect you with potential clients. Place your contact forms in the proper locations and make them easy to use and accessible to all by checking off the following:
- Use proper labels in the fields
- Follow excellent design principles
- Do not add too many fields
- Offer help and suggestions
- Display a confirmation message
How Calmyo Sites Can Help
For any business, a website is a powerful tool that welcomes visitors, builds brand awareness, and informs an audience. It may be a critical first stopping place on the consumer’s journey to find your private pratice. If you already have a website, consider refreshing it for optimum use. When your website is in top condition and offers quality content in a user-friendly way, it gives visitors a stellar introduction to your private pratice.
We are here to help and would welcome the opportunity to visit with you for free regarding your private practice website’s content, and how we can take these tasks off your plate! Schedule a free visit with us by scheduling a quick phone or zoom call at your convenience on our calendar today. You can also email us at support@calmyo.com.