If SEO (search engine optimization) seems overwhelming to you, know you are not alone. You went to school to become a therapist, not a digital marketing expert.
However, now that you are a private practice owner, one of the most important things you can do before anything else is to claim and build your Google My Business page.
Google My Business is one of the most important areas to focus on as a solo practitioner.
Google My Business (GMB) is a free tool you can use to manage your practice online presence throughout all of Google, which includes Google reviews, Google maps, and even Google search itself.
GMB allows potential clients to find your counseling services, explains how your expertise makes your practice the best choice and provides an important piece of your SEO puzzle to help Google understand how to rank you in their search engine.
When you claim your GMB, it ensures that Google understands the connection between your website, your physical location, your online reviews, and your private practice as a whole.
It allows Google the opportunity to easily synthesize all of this information and better understand your expertise and services.
The more Google understands what your business offers, where you are located, and why you are an expert in your field, the more likely it is that Google will rank you higher in their search engine.
If you would like a free consultation regarding your Google my Business listing, feel free to comment below and ask for a professional review.